Organisational Culture Research Proposal Example | Topics and Well Written Essays - 1250 words - 1

Organisational Culture - Research Proposal Example This paper is a research proposal on the organization culture of McDonalds that has enabled it to be successful in the emerging market of India. The hypothesis for the research is that McDonalds organization culture and entry strategy into India is the main factor that has contributed to the success of the organization in the market. The proposal will explore the literature on international business and emerging markets and relate them to the success of the organization in India. The final study will use primary inquiry to identify if and how the organization culture relates to success in the international market. Over the years and especially in the last thirty years, the global business competition has become a very important consideration for entrepreneurs (Knight & Kim 2009)(Griffith et al. 2008). The competition has begun to have a decisive influence on the strategic planning, organisational culture and management both in the large corporations and in other small companies that have previously relied on the local markets (Ghemawat 2003). Corporations are now largely involved in establishing their place in international business environment either directly or indirectly. The increasing need for globalization and exploration of international business has led many companies in the world to allocate more resources to cross-cultural management (Doz 2011) (Kedia & Englis 2011). The nature of culture and its implication on the internationalization of business have been studies for long (Field et al. 2010). Hofstede (2009) defines culture as the programmed state of mind that distinguishes members of one group of people from those of another. In the case of international business, culture can be defined as the way of doing things that differentiate people from one country to another or one organization to another (Hofstede 2009). Culture, be it of a country or

Netflix Case Study Example | Topics and Well Written Essays - 2000 words

Netflix - Case Study Example NetFlix has near zero rental charges for its subscribers and that is what sets it apart from its rival firms. Having satisfied the 3 basic criteria’s for successful business, this paper is aimed at examining what were the possible driving forces that led to such good market standing of the company. Along the same discussion we also point out various strategic and competitive challenges that the firm might face in near future and suggest means to minimize the impacts of those threats. Introduction At the onset, Netflix started off as a DVD rental provider that used internet to take orders. Subscribers made their selection over the portal and mailed in their orders. The DVD’s would then be delivered via mail. The entire system allowed the customer to keep the DVD’s as long as they wished to, without an extra charge. Netflix derived its major revenue from their subscription plans that incorporated costs of streaming, mailing and renting of videos. As we moved to the digital age, internet streaming and online viewing has caught up. NetFlix has welcomed the change and continues as leader by innovation i9n the video rental market. DVD renting, though, has not lost its value just yet (Hillary, Alex, & Ian, 2009). In this paper, we would analyze NetFlix’s market standing, its business model and its business and marketing strategy using various tools like the SWOT analysis and Porter’s five forces to determine the company’s key success factors and staying strength. Moving forwards, the discussion continues to determine the critical areas that might need immediate attention for NetFlix’s sustenance and also suggest some marketing and strategy recommendations that might prove useful in revenue and subscription improvement. Analysis Strategically speaking, video rental industry is more competitive that an oligopoly or a monopoly. This is believed to be in stark contrast with what the general opinion holds. An industry where instant availability drives the market, the paper tries to analyze what forces have led to success of NetFlix and what could be the possible challenges in the given scenario through various tools (Null, 2003). SWOT Strengths NetFlix is a well established brand and known to almost every Household Extensive and Assertive marketing has etched its name in memories of individuals Competitive Pricing has won the loyalty of the masses. Good relation and strong business with suppliers makes NetFlix, a good name among Video providers. NetFlix and a widespread presence which gives it an advantage due to ease of access. NetFlix has a wide array of offerings in videos, in both TV episodes and movies. The company has been constantly upgrading itself to higher technology and better capabilities. Weaknesses Damaged DVD’s demand a high cost of replacement. This might act as discouragement to frequent video buyers. NetFlix takes slightly longer time to procure and deliver videos. Speed in del ivery is the pillar of success in this particular and this drawback could put NetFlix in a fix if it sustains for long. Customers who are not very frequent with movie rentals rarely find something else that might catch their fancy Video streaming fails to include all movies within its program. Opportunities NetFlix could try selecting movies that might have a recurring demand with customers. Such movies could be displayed on their video streaming channels (Lewis, 2001). The company could experiment with creating a collection of movies and TV shows of the subscriber’